Saturday, 5 April 2008

Neeraj Nathani smart Bridge PERFORMANCE BOOSTERS FOR ETL PROGRAMS:



PERFORMANCE BOOSTERS FOR ETL PROGRAMS:

Challenges
ETL processes can involve considerable complexity, and significant operational problems can occur with improperly designed ETL systems.
The range of data values or data quality in an operational system may exceed the expectations of designers at the time validation and transformation rules are specified. Data profiling of a source during data analysis can identify the data conditions that will need to be managed by transform rules specifications. This will lead to an amendment of validation rules explicitly and implicitly implemented in the ETL process.
Data warehouses are typically assembled from a variety of data sources with different formats and purposes. As such, ETL is a key process to bring all the data together in a standard, homogeneous environment.
Design analysts should establish the scalability of an ETL system across the lifetime of its usage. This includes understanding the volumes of data that will have to be processed within service level agreements. The time available to extract from source systems may change, which may mean the same amount of data may have to be processed in less time. Some ETL systems have to scale to process terabytes of data to update data warehouses with tens of terabytes of data. Increasing volumes of data may require designs that can scale from daily batch to multiple-day microbatch to integration with message queues or real-time change-data capture for continuous transformation and update
Performance
ETL vendors benchmark their record-systems at multiple TB (terabytes) per hour (or ~1 GB per second) using powerful servers with multiple CPUs, multiple hard drives, multiple gigabit-network connections, and lots of memory. The fastest ETL record is currently held by Syncsort,[1] Vertica and HP at 5.4TB in under an hour which is more than twice as fast as the earlier record held by Microsoft and Unisys.
In real life, the slowest part of an ETL process usually occurs in the database load phase. Databases may perform slowly because they have to take care of concurrency, integrity maintenance, and indices. Thus, for better performance, it may make sense to employ:
  • Direct Path Extract method or bulk unload whenever is possible (instead of querying the database) to reduce the load on source system while getting high speed extract
  • most of the transformation processing outside of the database
  • bulk load operations whenever possible.
Still, even using bulk operations, database access is usually the bottleneck in the ETL process. Some common methods used to increase performance are:
  • Partition tables (and indices). Try to keep partitions similar in size (watch for null values which can skew the partitioning).
  • Do all validation in the ETL layer before the load. Disable integrity checking (disable constraint ...) in the target database tables during the load.
  • Disable triggers (disable trigger ...) in the target database tables during the load. Simulate their effect as a separate step.
  • Generate IDs in the ETL layer (not in the database).
  • Drop the indices (on a table or partition) before the load - and recreate them after the load (SQL: drop index ...; create index ...).
  • Use parallel bulk load when possible — works well when the table is partitioned or there are no indices. Note: attempt to do parallel loads into the same table (partition) usually causes locks — if not on the data rows, then on indices.
  • If a requirement exists to do insertions, updates, or deletions, find out which rows should be processed in which way in the ETL layer, and then process these three operations in the database separately. You often can do bulk load for inserts, but updates and deletes commonly go through an API (using SQL).
Whether to do certain operations in the database or outside may involve a trade-off. For example, removing duplicates using distinct may be slow in the database; thus, it makes sense to do it outside. On the other side, if using distinct will significantly (x100) decrease the number of rows to be extracted, then it makes sense to remove duplications as early as possible in the database before unloading data.
A common source of problems in ETL is a big number of dependencies among ETL jobs. For example, job "B" cannot start while job "A" is not finished. You can usually achieve better performance by visualizing all processes on a graph, and trying to reduce the graph making maximum use of parallelism, and making "chains" of consecutive processing as short as possible. Again, partitioning of big tables and of their indices can really help.
Another common issue occurs when the data is spread between several databases, and processing is done in those databases sequentially. Sometimes database replication may be involved as a method of copying data between databases - and this can significantly slow down the whole process. The common solution is to reduce the processing graph to only three layers:
  • Sources
  • Central ETL layer
  • Targets
This allows processing to take maximum advantage of parallel processing. For example, if you need to load data into two databases, you can run the loads in parallel (instead of loading into 1st - and then replicating into the 2nd).
Of course, sometimes processing must take place sequentially. For example, you usually need to get dimensional (reference) data before you can get and validate the rows for main "fact" tables.
Parallel processing
A recent[update] development in ETL software is the implementation of parallel processing. This has enabled a number of methods to improve overall performance of ETL processes when dealing with large volumes of data.
ETL applications implement three main types of parallelism:
  • Data: By splitting a single sequential file into smaller data files to provide parallel access.
  • Pipeline: Allowing the simultaneous running of several components on the same data stream. For example: looking up a value on record 1 at the same time as adding two fields on record 2.
  • Component: The simultaneous running of multiple processes on different data streams in the same job, for example, sorting one input file while removing duplicates on another file.
All three types of parallelism usually operate combined in a single job.
An additional difficulty comes with making sure that the data being uploaded is relatively consistent. Because multiple source databases may have different update cycles (some may be updated every few minutes, while others may take days or weeks), an ETL system may be required to hold back certain data until all sources are synchronized. Likewise, where a warehouse may have to be reconciled to the contents in a source system or with the general ledger, establishing synchronization and reconciliation points becomes necessary.

Source: Wikipedia.

Wednesday, 2 April 2008

Neeraj Nathani Smart Bridge Trading Solutions Top-down versus bottom-up design methodologies


Top-down versus bottom-up design methodologies

Bottom-up design

Ralph Kimball, a well-known author on data warehousing,[8] is a proponent of an approach to data warehouse design which he describes as bottom-up.[9]
In the bottom-up approach, data marts are first created to provide reporting and analytical capabilities for specific business processes. It is important to note that in Kimball methodology, the bottom-up process is the result of an initial business-oriented top-down analysis of the relevant business processes to be modelled.
Data marts contain, primarily, dimensions and facts. Facts can contain either atomic data and, if necessary, summarized data. The single data mart often models a specific business area such as "Sales" or "Production." These data marts can eventually be integrated to create a comprehensive data warehouse. The integration of data marts is managed through the implementation of what Kimball calls "a data warehouse bus architecture".[10] The data warehouse bus architecture is primarily an implementation of "the bus", a collection of conformed dimensions and conformed facts, which are dimensions that are shared (in a specific way) between facts in two or more data marts.
The integration of the data marts in the data warehouse is centered on the conformed dimensions (residing in "the bus") that define the possible integration "points" between data marts. The actual integration of two or more data marts is then done by a process known as "Drill across". A drill-across works by grouping (summarizing) the data along the keys of the (shared) conformed dimensions of each fact participating in the "drill across" followed by a join on the keys of these grouped (summarized) facts.
Maintaining tight management over the data warehouse bus architecture is fundamental to maintaining the integrity of the data warehouse. The most important management task is making sure dimensions among data marts are consistent. In Kimball's words, this means that the dimensions "conform".
Some consider it an advantage of the Kimball method, that the data warehouse ends up being "segmented" into a number of logically self-contained (up to and including The Bus) and consistent data marts, rather than a big and often complex centralized model. Business value can be returned as quickly as the first data marts can be created, and the method gives itself well to an exploratory and iterative approach to building data warehouses. For example, the data warehousing effort might start in the "Sales" department, by building a Sales-data mart. Upon completion of the Sales-data mart, the business might then decide to expand the warehousing activities into the, say, "Production department" resulting in a Production data mart. The requirement for the Sales data mart and the Production data mart to be integrable, is that they share the same "Bus", that will be, that the data warehousing team has made the effort to identify and implement the conformed dimensions in the bus, and that the individual data marts links that information from the bus. Note that this does not require 100% awareness from the onset of the data warehousing effort, no master plan is required upfront. The Sales-data mart is good as it is (assuming that the bus is complete) and the Production-data mart can be constructed virtually independent of the Sales-data mart (but not independent of the Bus).
If integration via the bus is achieved, the data warehouse, through its two data marts, will not only be able to deliver the specific information that the individual data marts are designed to do, in this example either "Sales" or "Production" information, but can deliver integrated Sales-Production information, which, often, is of critical business value.

Top-down design

Bill Inmon, one of the first authors on the subject of data warehousing, has defined a data warehouse as a centralized repository for the entire enterprise.[10] Inmon is one of the leading proponents of the top-down approach to data warehouse design, in which the data warehouse is designed using a normalized enterprise data model. "Atomic" data, that is, data at the lowest level of detail, are stored in the data warehouse. Dimensional data marts containing data needed for specific business processes or specific departments are created from the data warehouse. In the Inmon vision, the data warehouse is at the center of the "Corporate Information Factory" (CIF), which provides a logical framework for delivering business intelligence (BI) and business management capabilities.
Inmon states that the data warehouse is:
Subject-oriented
The data in the data warehouse is organized so that all the data elements relating to the same real-world event or object are linked together.
Non-volatile
Data in the data warehouse are never over-written or deleted — once committed, the data are static, read-only, and retained for future reporting.
Integrated
The data warehouse contains data from most or all of an organization's operational systems and these data are made consistent.
Time-variant
For An operational system, the stored data contains the current value. The data warehouse, however, contains the history of data values.
The top-down design methodology generates highly consistent dimensional views of data across data marts since all data marts are loaded from the centralized repository. Top-down design has also proven to be robust against business changes. Generating new dimensional data marts against the data stored in the data warehouse is a relatively simple task. The main disadvantage to the top-down methodology is that it represents a very large project with a very broad scope. The up-front cost for implementing a data warehouse using the top-down methodology is significant, and the duration of time from the start of project to the point that end users experience initial benefits can be substantial. In addition, the top-down methodology can be inflexible and unresponsive to changing departmental needs during the implementation phases.[10]

Hybrid design

Data warehouse (DW) solutions often resemble the hub and spokes architecture. Legacy systems feeding the DW/BI solution often include customer relationship management (CRM) and enterprise resource planning solutions (ERP), generating large amounts of data. To consolidate these various data models, and facilitate the extract transform load (ETL) process, DW solutions often make use of an operational data store (ODS). The information from the ODS is then parsed into the actual DW. To reduce data redundancy, larger systems will often store the data in a normalized way. Data marts for specific reports can then be built on top of the DW solution.
It is important to note that the DW database in a hybrid solution is kept on third normal form to eliminate data redundancy. A normal relational database however, is not efficient for business intelligence reports where dimensional modelling is prevalent. Small data marts can shop for data from the consolidated warehouse and use the filtered, specific data for the fact tables and dimensions required. The DW effectively provides a single source of information from which the data marts can read, creating a highly flexible solution from a BI point of view. The hybrid architecture allows a DW to be replaced with a master data management solution where operational, not static information could reside.
The Data Vault Modeling components follow hub and spokes architecture. This modeling style is a hybrid design, consisting of the best practices from both 3rd normal form and star schema. The Data Vault model is not a true 3rd normal form, and breaks some of the rules that 3NF dictates be followed. It is however, a top-down architecture with a bottom up design. The Data Vault model is geared to be strictly a data warehouse. It is not geared to be end-user accessible, which when built, still requires the use of a data mart or star schema based release area for business purposes.

Data warehouses versus operational systems

Operational systems are optimized for preservation of data integrity and speed of recording of business transactions through use of database normalization and an entity-relationship model. Operational system designers generally follow the Codd rules of database normalization in order to ensure data integrity. Codd defined five increasingly stringent rules of normalization. Fully normalized database designs (that is, those satisfying all five Codd rules) often result in information from a business transaction being stored in dozens to hundreds of tables. Relational databases are efficient at managing the relationships between these tables. The databases have very fast insert/update performance because only a small amount of data in those tables is affected each time a transaction is processed. Finally, in order to improve performance, older data are usually periodically purged from operational systems.


Confirmed Dimensions, Junk Dimensions, and Degenerated Dimensions 
  Conformed Dimensions (CD): these dimensions are something that is built once in your model and can be reused multiple times with different fact tables.   For example, consider a model containing multiple fact tables, representing different data marts.  Now look for a dimension that is common to these facts tables.  In this example let’s consider that the product dimension is common and hence can be reused by creating short cuts and joining the different fact tables.Some of the examples are time dimension, customer dimensions, product dimension. §         
Junked Dimensions (JD):  When you consolidate lots of small dimensions and instead of having 100s of small dimensions, that will have few records in them, cluttering your database with these mini ‘identifier’ tables, all records from all these small dimension tables are loaded into ONE dimension table and we call this dimension table Junk dimension table.  (Since we are storing all the junk in this one table) For example: a company might have handful of manufacture plants, handful of order types, and so on, so forth, and we can consolidate them in one dimension table called junked dimension table. 
 Degenerated Dimension (DD):  An item that is in the fact table but is stripped off of its description, because the description belongs in dimension table, is referred to as Degenerated Dimension.  Since it looks like dimension, but is really in fact table and has been degenerated of its description, hence is called degenerated dimension. Now coming to the slowly changing dimensions (SCD) and Slowly Growing Dimensions (SGD):  I would like to classify them to be more of an attributes of dimensions its self.   
Although other might disagree to this view but Slowly Changing Dimensions are basically those dimensions whose key value will remain static but description might change over the period of time.  For example, the product id in a companies, product line might remain the same, but the description might change from time to time, hence, product dimension is called slowly changing dimension.  
 Lets consider a customer dimension, which will have a unique customer id but the customer name (company name) might change periodically due to buy out / acquisitions, Hence, slowly changing dimension, as customer number is static but customer name is changing,  However, on the other hand the company will add more customers to its existing list of customers and it is highly unlikely that the company will acquire astronomical number of customer over night (wouldn’t the company CEO love that) hence, the customer dimension is both a Slowly changing as well as slowly growing dimension


Source: Wikipedia.

Monday, 31 March 2008

INDEXES IN SQL Neeraj Nathani Smart Bridge Trading Solutions


INDEXES IN SQL
Indexes are special lookup tables that the database search engine can use to speed up data retrieval. Simply put, an index is a pointer to data in a table. An index in a database is very similar to an index in the back of a book.
For example, if you want to reference all pages in a book that discuss a certain topic, you first refer to the index, which lists all topics alphabetically, and are then referred to one or more specific page numbers.
An index helps speed up SELECT queries and WHERE clauses, but it slows down data input, with UPDATE and INSERT statements. Indexes can be created or dropped with no effect on the data.
Creating an index involves the CREATE INDEX statement, which allows you to name the index, to specify the table and which column or columns to index, and to indicate whether the index is in ascending or descending order.
Indexes can also be unique, similar to the UNIQUE constraint, in that the index prevents duplicate entries in the column or combination of columns on which there's an index.
The CREATE INDEX Command:
The basic syntax of CREATE INDEX is as follows:
CREATE INDEX index_name ON table_name;
Single-Column Indexes:
A single-column index is one that is created based on only one table column. The basic syntax is as follows:
CREATE INDEX index_name
ON table_name (column_name);
Unique Indexes:
Unique indexes are used not only for performance, but also for data integrity. A unique index does not allow any duplicate values to be inserted into the table. The basic syntax is as follows:
CREATE INDEX index_name
on table_name (column_name);
Composite Indexes:
A composite index is an index on two or more columns of a table. The basic syntax is as follows:
CREATE INDEX index_name
on table_name (column1, column2);
Whether to create a single-column index or a composite index, take into consideration the column(s) that you may use very frequently in a query's WHERE clause as filter conditions.
Should there be only one column used, a single-column index should be the choice. Should there be two or more columns that are frequently used in the WHERE clause as filters, the composite index would be the best choice.
Implicit Indexes:
Implicit indexes are indexes that are automatically created by the database server when an object is created. Indexes are automatically created for primary key constraints and unique constraints.
The DROP INDEX Command:
An index can be dropped using SQL DROP command. Care should be taken when dropping an index because performance may be slowed or improved.
The basic syntax is as follows:
DROP INDEX index_name;
You can check INDEX Constraint chapter to see actual examples on Indexes.
When should indexes be avoided?
Although indexes are intended to enhance a database's performance, there are times when they should be avoided. The following guidelines indicate when the use of an index should be reconsidered:
  • Indexes should not be used on small tables.
  • Tables that have frequent, large batch update or insert operations.
  • Indexes should not be used on columns that contain a high number of NULL values.
  • Columns that are frequently manipulated should not be indexed.


Indexes have three main uses:
  • To quickly find specific rows by avoiding a Full Table Scan
We've already seen above how a Unique Scan works. Using the phone book metaphor, it's not hard to understand how a Range Scan works in much the same way to find all people named "Gallileo", or all of the names alphabetically between "Smith" and "Smythe". Range Scans can occur when we use >, <, LIKE, or BETWEEN in a WHERE clause. A range scan will find the first row in the range using the same technique as the Unique Scan, but will then keep reading the index up to the end of the range. It is OK if the range covers many blocks.
  • To avoid a table access altogether
If all we wanted to do when looking up Gallileo in the phone book was to find his address or phone number, the job would be done. However if we wanted to know his date of birth, we'd have to phone and ask. This takes time. If it was something that we needed all the time, like an email address, we could save time by adding it to the phone book.
Oracle does the same thing. If the information is in the index, then it doesn't bother to read the table. It is a reasonably common technique to add columns to an index, not because they will be used as part of the index scan, but because they save a table access. In fact, Oracle may even perform a Fast Full Scan of an index that it cannot use in a Range or Unique scan just to avoid a table access.
  • To avoid a sort
This one is not so well known, largely because it is so poorly documented (and in many cases, unpredicatably implemented by the Optimizer as well). Oracle performs a sort for many reasons: ORDER BY, GROUP BY, DISTINCT, Set operations (eg. UNION), Sort-Merge Joins, uncorrelated IN-subqueries, Analytic Functions). If a sort operation requires rows in the same order as the index, then Oracle may read the table rows via the index. A sort operation is not necessary since the rows are returned in sorted order.

Partitioned Tables And Indexes

Maintenance of large tables and indexes can become very time and resource consuming. At the same time, data access performance can reduce drastically for these objects. Partitioning of tables and indexes can benefit the performance and maintenance in several ways.
  • Partition independance means backup and recovery operations can be performed on individual partitions, whilst leaving the other partitons available.
  • Query performance can be improved as access can be limited to relevant partitons only.
  • There is a greater ability for parallelism with more partitions.
All the examples shown here use the users tablespace for all partitions. In a real situation it is likely that these partitions would be assigned to different tablespaces to reduce device contention.
Related articles.


Source: Wikipedia.

Saturday, 29 March 2008

Neeraj Nathani Smart Bridge Trading Solutions PERFORMANCE BOOSTERS FOR ETL PROGRAMS:


PERFORMANCE BOOSTERS FOR ETL PROGRAMS:

Challenges
ETL processes can involve considerable complexity, and significant operational problems can occur with improperly designed ETL systems.
The range of data values or data quality in an operational system may exceed the expectations of designers at the time validation and transformation rules are specified. Data profiling of a source during data analysis can identify the data conditions that will need to be managed by transform rules specifications. This will lead to an amendment of validation rules explicitly and implicitly implemented in the ETL process.
Data warehouses are typically assembled from a variety of data sources with different formats and purposes. As such, ETL is a key process to bring all the data together in a standard, homogeneous environment.
Design analysts should establish the scalability of an ETL system across the lifetime of its usage. This includes understanding the volumes of data that will have to be processed within service level agreements. The time available to extract from source systems may change, which may mean the same amount of data may have to be processed in less time. Some ETL systems have to scale to process terabytes of data to update data warehouses with tens of terabytes of data. Increasing volumes of data may require designs that can scale from daily batch to multiple-day microbatch to integration with message queues or real-time change-data capture for continuous transformation and update
Performance
ETL vendors benchmark their record-systems at multiple TB (terabytes) per hour (or ~1 GB per second) using powerful servers with multiple CPUs, multiple hard drives, multiple gigabit-network connections, and lots of memory. The fastest ETL record is currently held by Syncsort,[1] Vertica and HP at 5.4TB in under an hour which is more than twice as fast as the earlier record held by Microsoft and Unisys.
In real life, the slowest part of an ETL process usually occurs in the database load phase. Databases may perform slowly because they have to take care of concurrency, integrity maintenance, and indices. Thus, for better performance, it may make sense to employ:
  • Direct Path Extract method or bulk unload whenever is possible (instead of querying the database) to reduce the load on source system while getting high speed extract
  • most of the transformation processing outside of the database
  • bulk load operations whenever possible.
Still, even using bulk operations, database access is usually the bottleneck in the ETL process. Some common methods used to increase performance are:
  • Partition tables (and indices). Try to keep partitions similar in size (watch for null values which can skew the partitioning).
  • Do all validation in the ETL layer before the load. Disable integrity checking (disable constraint ...) in the target database tables during the load.
  • Disable triggers (disable trigger ...) in the target database tables during the load. Simulate their effect as a separate step.
  • Generate IDs in the ETL layer (not in the database).
  • Drop the indices (on a table or partition) before the load - and recreate them after the load (SQL: drop index ...; create index ...).
  • Use parallel bulk load when possible — works well when the table is partitioned or there are no indices. Note: attempt to do parallel loads into the same table (partition) usually causes locks — if not on the data rows, then on indices.
  • If a requirement exists to do insertions, updates, or deletions, find out which rows should be processed in which way in the ETL layer, and then process these three operations in the database separately. You often can do bulk load for inserts, but updates and deletes commonly go through an API (using SQL).
Whether to do certain operations in the database or outside may involve a trade-off. For example, removing duplicates using distinct may be slow in the database; thus, it makes sense to do it outside. On the other side, if using distinct will significantly (x100) decrease the number of rows to be extracted, then it makes sense to remove duplications as early as possible in the database before unloading data.
A common source of problems in ETL is a big number of dependencies among ETL jobs. For example, job "B" cannot start while job "A" is not finished. You can usually achieve better performance by visualizing all processes on a graph, and trying to reduce the graph making maximum use of parallelism, and making "chains" of consecutive processing as short as possible. Again, partitioning of big tables and of their indices can really help.
Another common issue occurs when the data is spread between several databases, and processing is done in those databases sequentially. Sometimes database replication may be involved as a method of copying data between databases - and this can significantly slow down the whole process. The common solution is to reduce the processing graph to only three layers:
  • Sources
  • Central ETL layer
  • Targets
This allows processing to take maximum advantage of parallel processing. For example, if you need to load data into two databases, you can run the loads in parallel (instead of loading into 1st - and then replicating into the 2nd).
Of course, sometimes processing must take place sequentially. For example, you usually need to get dimensional (reference) data before you can get and validate the rows for main "fact" tables.
Parallel processing
A recent[update] development in ETL software is the implementation of parallel processing. This has enabled a number of methods to improve overall performance of ETL processes when dealing with large volumes of data.
ETL applications implement three main types of parallelism:
  • Data: By splitting a single sequential file into smaller data files to provide parallel access.
  • Pipeline: Allowing the simultaneous running of several components on the same data stream. For example: looking up a value on record 1 at the same time as adding two fields on record 2.
  • Component: The simultaneous running of multiple processes on different data streams in the same job, for example, sorting one input file while removing duplicates on another file.
All three types of parallelism usually operate combined in a single job.
An additional difficulty comes with making sure that the data being uploaded is relatively consistent. Because multiple source databases may have different update cycles (some may be updated every few minutes, while others may take days or weeks), an ETL system may be required to hold back certain data until all sources are synchronized. Likewise, where a warehouse may have to be reconciled to the contents in a source system or with the general ledger, establishing synchronization and reconciliation points becomes necessary.


Source: Wikipedia.

j ntf`>09mes New Roman"; mso-fareast-language:EN-IN'>2010 group revenue (US $mil)
1
US
$421,849
2
France
$121,519
3
UK
$94,244
4
Germany
$89,311
5
US
$82,189

Operations

Retail pricing

The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.
In Western countries, retail prices are often called psychological prices or odd prices. Often prices are fixed and displayed on signs or labels. Alternatively, when prices are not clearly displayed, there can be price discrimination, where the sale price is dependent upon who the customer is. For example, a customer may have to pay more if the seller determines that he or she is willing and/or able to. Another example would be the practice of discounting for youths, students, or senior citizens..

Staffing

Because patronage at a retail outlet varies flexibility in scheduling is desirable. Employee scheduling software is sold which, using known patterns of customer patronage, more or less reliably predicts the need for staffing for various functions at times of the year, day of the month or week, and time of day. Usually needs vary widely. Conforming staff utilization to staffing needs requires a flexible workforce which is available when needed but does not have to be paid when they are not, part-time workers; as of 2012 70% of retail workers in the United States were part-time. This may result in financial problems for the workers, who while they are required to be available at all times if their work hours are to be maximized, may not have sufficient income to meet their family and other obligations.[3]

Transfer mechanisms

There are several ways in which consumers can receive goods from a retailer:
  • Counter service, where goods are out of reach of buyers and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor. It was common before the 1900s in the United States and is more common in certain countries like India.[which?]
  • Delivery, where goods are shipped directly to consumer's homes or workplaces. Mail order from a printed catalog was invented in 1744 and was common in the late 19th and early 20th centuries. Ordering by telephone is now common, either from a catalog, newspaper, television advertisement or a local restaurant menu, for immediate service (especially for pizza delivery). Direct marketing, including telemarketing and television shopping channels, are also used to generate telephone orders. started gaining significant market share in developed countries in the 2000s.
  • Door-to-door sales, where the salesperson sometimes travels with the goods for sale.
  • Self-service, where goods may be handled and examined prior to purchase

Source: Wikipedia.